Dr. Seuss's The Lorax Gets Animated with its First Trailer

The trailer is out for Universal's The Lorax, the next film from the creators of Despicable Me and based on the classic children's book by Dr. Seuss, and it's surprisingly intriguing. The film looks to expand on Seuss's cautionary environmentalist tale, with it seemingly taking place in a world where trees are no more. The story revolves around a boy who learns that the girl of his dreams wants nothing more than to see a real tree, thus setting him off on a quest to find one, and in the process find out what happened to them.

Obviously the character of the Lorax features prominently in the trailer, with a great casting decision in Danny Devito. The Once-ler will be voiced by Ed Helms; and he'll be joined by Zac Efron as the boy and Taylor Swift as his dream girl.

When this project was first announced, it was pretty hard to take it seriously. I mean, I love the book, but it is really not material for a feature length piece. Luckily though, Despicable Me was pretty darn good, and so I'm at least going to give it the benefit of the doubt. If nothing less, it's very colorful. Check out the trailer below and let me know what you think of The Lorax.

The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.